Superstars of Soccer “Vuitton’s Soccer Stars” June 2010 Soccer legends Pelé, Zidane, & Maradona do advert for a luxury bag maker.		Famous Athlete “Celebrity Gifford” 1950s-2000s Pro football star becomes well-known celebrity and frequent pitchman.
All-Around Athlete “1930s Super Girl” Babe Didrikson Famous female athlete was also sought out for product endorsements.		Tennis Champion “Vines for Camels” 1934-1935 Ellsworth Vines, a world- ranked No. 1 tennis player, endorses Camel cigarettes.
Mickey Mantle Ad “…Keeps on Ticking” 1950s-1990s New York Yankee star Mickey Mantle appears in Timex watch ad.		Historic Sports Star “Christy Mathewson” Hancock Ad: 1958 Baseball hero used by John Hancock Co. in life insurance ad.
Female Flying Star “The Flying Flapper” 1920s-1930s Daredevil aviatrix, Elinor Smith, set flying records; sought for her celebrity.		Baseball Celebrity  “Babe Ruth & Tobacco” 1920s-1940s Famous Yankee slugger used to sell cigars, cigarettes, pipe & chewing tobacco.
World Series Champs “21 of 23 Giants” …Smoke Camels Tobacco company uses entire World Series team in 1933 ad to hawk cigarettes.		Yogi Berra Ad “The Yogi Chronicles” 1940s-2012 Yogi Berra of NY Yankees also became famous in commercial advertising.
Tobacco Sports Card “$2.8 MM Baseball Card” 1909 Honus Wagner Card’s value rose, in part, from Wagner’s worry about kids smoking.		Famous Football Star “Slingin` Sammy” 1937-1952 Washington Redskins QB also lent name & image for product adverts.
Lucky Strike Ad “Gifford for Luckies” 1961-1962 NY Giants football star Frank Gifford gives his pitch for Lucky Strikes.		Sports & Marketing “Wheaties & Sport” 1930s A cereal maker becomes an advertising icon using sports celebrities.

Date Posted: 30 July 2015
Last Update: 27 December 2017
Comments to: jdoyle@pophistorydig.com

Article Citation:
Jack Doyle, “Athletes Advertising, 1920s-2010s” (Topics Page,
14 Stories), PopHistoryDig.com, July 30, 2015.

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