Sport, Celebrity, Business

“I Guarantee It”

1960s-1970s

Joe Namath of the NY Jets
helps transform pro football
— game, image and $$$ value.

Baseball Legends

“Mantle’s Griffith Shot”

April 1953

Mickey Mantle hits a
monster 562′ home run
in Washington, D.C.

Statues & Icons: Film

“The Rocky Statue”

1980-2006

A 20-year fight in Phila-
delphia over a much-loved
Hollywood pugilist.

Sports-to-Politics

Bill Bradley

1960s-2009

He rose to the U.S. Senate
& Presidential politics from
his basketball values.

Baseball Legends

“Pitcher Perfect”

1963-1966

Brooklyn’s Sandy Koufax
becomes baseball standout;
wins three Triple Crowns.

Baseball & Advertising

“21 of 23 Giants”

…Smoke Camels

Tobacco company uses
entire World Series team in
1933 ad to sell cigarettes.

Annals of Sport

“Bednarik-Gifford Lore”

1950s-1960s

The All-Pro careers & historic
clash of Chuck Bednarik
and Frank Gifford.

Annals of Sport

“1930s Super Girl”

Babe Didrickson

When it came to athletics
there was little that Babe
Didrikson couldn’t do.

Annals of Sport

“Baseball, 1929”

Jimmie Foxx

One of baseball’s finest
hitters & best teams in the
year of the Great Crash.

Sports Star Advertising

“Vines for Camels”

1934-1935

Ellsworth Vines, a world-
ranked No. 1 tennis player,
endorses Camel cigarettes.

Sports Star Advertising

“Vuitton’s Soccer Stars”

June 2010

Soccer legends Pelé, Zidane,
& Maradona do advert
for a luxury bag maker.

Baseball Legends

“The Yogi Chronicles”

1940s-2012

The life & times of
Yogi Berra, a NY Yankee
legend — and a lot more.

The Tobacco Celebs

“Gifford for Luckies”

1961-1962

NY Giants football star
Frank Gifford gives his
pitch for Lucky Strikes.

Sports & Marketing

“Wheaties & Sport”

1930s

A cereal maker becomes
an advertising icon
using sports celebrities.

Sports & Media

“All Sports, All the Time”

1978-2008

The history of ESPN and
the rise of the “all-sports”
cable television business.

Annals of Sport

“Babe Ruth Days”

1947-1948

The Bambino being
honored & remembered
at Yankee Stadium.

Sport, Icons & Money

$2.8 Million Baseball Card

1909 Honus Wagner

A great baseball player
and the story of a very
valuable baseball card.

Baseball Legends

“Mickey Mantle’s 535th”

19 September 1968

With two good legs, this
Yankee slugger might have 
hit 600 career home runs.

Radio & Sport

“Dempsey vs. Carpentier”

July 1921

Radio broadcast of boxing’s
“Battle of the Century”
ushers in big-time sports.

Annals of Sport

“Slingin’ Sammy”

1930s-1950s

Sammy Baugh helps
modernize pro football
with the forward pass.

Statues & Icons: Sport

“Ruth at Oriole Park”

1930s-2009

Sultan of Swat comes
home to Baltimore’s
Camden Yards.

Entertainment Economy

“Basketball Dollars”

NCAA-2009

Is “Final Four”
basketball part of
a new economics?