The Humana ad, which aired in some markets during September-November 2010, depicts a series of loving scenes between grandchildren and their grandparents while the tender ballad plays in the background and Humana makes a pitch for its Medicare program [ see video below ]. The song’s title is, “To Know Him Is to Love Him,” and in the late 1950s, Phil Spector got the idea for the song from his father’s tombstone, which was inscribed with those same words, “to know him is to love him.”
The song Spector penned and performed as a member of the singing group, The Teddy Bears, pictured above, became a No. 1 hit and a million-seller in late 1958. This was a time when a certain kind of soft rock sound was momentarily popular, as a few groups with gentle-sounding ballads, such as The Fleetwoods with “Come Softly To Me” and “Mr. Blue,” had big hits then. But how and why this Teddy Bears song by Phil Spector was chosen by Humana in 2010 for marketing its services is an interesting question — more on that in a moment. First, a little history on song and author.
Phil Spector was born on Christmas Day 1940. He grew up in a lower middle class Jewish family in the Bronx. His grandfather had emigrated from Russia with the surname “Spekter.” Young Phil’s childhood was rocked by his father’s suicide in 1949. He and his mother moved to Los Angeles, California four years later, in 1953. In L.A., Spector became involved with music, learned the guitar, and by 16 had performed at a talent show at Fairfax High School and joined a loosely knit community of aspiring musicians in the area. With three friends from high school — Marshall Lieb, Harvey Goldstein, and singer Annette Kleinbard — Spector formed a group named The Teddy Bears, a name derived from an Elvis Presley song. Spector, meanwhile, had spent some of his teen years visiting local recording studios and came to know record producer Stan Ross, co-owner of Gold Star Studios in Hollywood/Los Angeles. Ross introduced young Phil to the craft of record production, and tutored him a bit.
By early 1958, Phil Spector and his Teddy Bears had scraped enough money together to rent some studio time at Gold Star and recorded a song titled “Don’t You Worry My Little Pet” that helped the new group land a deal with a new record label named Dore Records. In that first session, in fact, Spector would demonstrate his studio management instincts, as he played all the instruments on the song and acted as his own producer. The Teddy Bears’ deal with the Dore recording label, a business that had just started, was a four-record deal. Their next song was “To Know Him Is to Love Him.”Dore, meanwhile, mailed out 500 copies of the single to radio stations in early August 1958. But with no great initial reaction to the recording, two members of the group, Goldstein and Leib, returned to college. However, that September, a disc jockey in Fargo, North Dakota flipped over the record and began playing “To Know Him Is to Love Him.” Soon an order came into the Dore offices from a Minneapolis distributor requesting 18,000 copies. Within a week, the song was on the national music charts and the Teddy Bears were invited to appear on American Bandstand on October 29, 1958. After that appearance, “To Know Him Is to Love Him” went on to become the No. 1 pop song in the nation, topping the Billboard singles chart for three weeks beginning December 1st, 1958. It sold more than a million copies before Christmas that year. The Teddy Bears, meanwhile, rode their momentary fame to other TV appearances, also booking, for example, on The Perry Como Show January 3, 1959. The Teddy Bears, it turns out, were something of a short-lived venture for Spec- tor, who became a renowned music producer famous for his 1960s’ “wall-of-sound” rock ‘n roll creations — songs he powered with lush studio instrumentation for famous acts such as the Ronettes, the Crystals, Ben E. King, Tina Turner, the Righteous Brothers and others. In later life Spector also produced for the Beatles. Phil Spector the person, however, is quite another story, whose private life has been widely written about elsewhere. In 2009, after two trials, he was convicted of second-degree murder of Lana Clarkson, a struggling 40-year-old actress, and is presently serving a sentence of 19 years to life. As for the other members of the Teddy Bears, Marshall Leib became a musician and producer of other artists, including the Everly Brothers. He also supervised music for films. Annette Kleinbard, in a 1960s auto accident, suffered severe facial injuries. However, after recovering, she changed her name to Carol Connors and went on to write and/or co-write a number of hit songs and also film music, including the hit theme song for the first Rocky movie, “Gonna Fly Now” and also the Billy Preston/Syreeta Wright song, “With You I’m Born Again.” Decades later, meanwhile, in 2010, the Teddy Bears’ song “To Know Him is To Love Him” was resurrected in a Humana television commercial.
Humana’s TV Ad
Humana is a giant U.S. based health insurance company with over $25 billion in annual revenue. Founded in 1961 in Louisville, Kentucky, Humana is a Fortune 100 company with over 11 million customers and 26,000 employees in the U.S. The company does business in all 50 U.S. states and Puerto Rico and also has business interests in Western Europe. Like any other corporation, Humana uses advertising to sell its services. Sometime in 2010, it decided to craft an ad aimed at senior citizens and Medicare. Those seniors now reaching Medicare eligibility are from the Baby Boomer generation. The music used in the ad — The Teddy Bears’ tune, “To Know Him is To Love Him — is early Boomer vintage music, perfect for that first cohort of Boomers now moving into their 60s. In the Humana TV ad, the visual pegs used are grandparents, each placed in various happy settings with cute grandkids. Throughout the video, the music plays pleasantly and melodically in the background, hitting those old memory banks from the late 1950s when the song was popular. In between the happy scenes with grandparents and grandkids — with some of the kids repeating the words “you are my best friend” — Humana crafts its on-screen pitch with a series of short printed messages that appear on the screen briefly. In sequence, these between-the-scenes messages read as follows:
“Nothing’s more important than human relationships.”
“At Humana, we build relationships through personal attention.”
“Our agents sit down with you personally. That’s how Humana helps you clearly understand your Medicare options.”
“Humana’s Medicare plans even include nurses you can call 24 hours, seven days a week.”
“We just think you deserve the same kind of personal attention you give them.”
Near the end of the ad, “Live Happily Ever After” appears over a screen shot of a grandparent and grandchild walking off to “get ice cream.” The final screen shot includes the word Humana, with phone number (available 8 a.m. to 8 p.m., seven days a week) and the web address, Humana-Medicare.com.Humana, in any case, is not likely hearing from viewers upset over the ad because it uses Phil Spector music — many of whom probably have no idea who Phil Spector is, know the origins of this song, or even care, including many Boomers. Rather, in fact, a number of viewers who have seen the ad appear to be touched by it. Online, for example, the ad has prompted positive and flattering commentary from some viewers. Here’s a sample entry from one blogger in late September 2010 who included the video in the post:
“…Humana has a new commercial out on the TV right now. It’s little kids with their grandparents talking about how much they love each other and…..just LOVE each other! It is now my absolute most favorite commercial EVER! It makes me think of my grandmother every time I see it. So, I’m sharing it here. I hope it touches you as much as it has me!”
Similar comments are posted on YouTube pages where the ad has appeared. A few, however, have also noted the Spector connection, some disapproving. Humana, in any case, was still featuring the ad at the top of its website as of December 2010.
Royalties Still Flow
The song being used in the Humana ad, however, is not the Teddy Bears’ version, but is a “cover version” of their song performed by a British artist named Stick- Boy. Still, Phil Spector is the songwriter and is entitled — according to law and conventional practice — to the songwriters’ share of the royalties every time the song is played, regardless of who performs it.
Music authorship can be a lucrative business. Aside from income one might receive from the hit record during its popular phase, songwriter/producers such as Phil Spector also get paid when songs they produced, wrote, and/or arranged appear in movies, TV shows, and TV ads — as well as when such songs are sold as ringtones, are played by cover bands, or even used as background music in public places such restaurants and stores. Phil Spector, for one, has been known to fight long and hard for his music rights, engaging in lengthy legal battles and appeals with the Ronettes and other artists over royalty disputes. In fact, in 1997 Spector won a legal battle over the U.K. copyright to the music and lyrics for the Teddy Bears’ song that appears in this Humana ad, “To Know Him Is to Love Him.”Recently, at least one journalist, Charlie Moran, writing an October 2008 piece in Advertising Age, posed a question about whether the songs of criminals should be considered off-limits for advertisers. Moran noted as example that a Joan Jett song written by a songwriter convicted of possessing child pornography in the U.K. and child molestation in Vietnam, was being used in an Hewlett-Packard advertisement — later pulled by H-P and given new music. Moran’s Ad Age piece raised the off-limits issue even though he personally acknowledged, as a music listener, not generally being concerned about the personal lives of his favorite artists. Still, he appeared to be asking whether advertisers using such music should be screening its origins:
“…So this is the question: Should H-P (or any marketer) be vetting the personal lives and reputations of musicians whose songs they license? If songwriters are just as relevant as performers, how many rungs down the creative chain are relevant? Are producers relevant too, and would that make all the works of, say, Phil Spector off-limits?”
In Phil Spector’s case, royalties and author/publisher fees are apparently still flowing to his companies while he is in jail. Reportedly, Spector regularly phones his fourth wife, Rachelle, who he married in 2006 when she was 23 and he 62. They met at a Hollywood nightclub in September 2003. Rachelle lives in Spector’s former mansion and now runs the companies that collect his musical royalties. In May 2010, Spector also released an album featuring his new wife’s music that he had produced earlier. Meanwhile, he continues to claim his innocence in the murder of Clarkson, saying she committed suicide.In 2010, a documentary film on Spector and lengthy 2007 interview with him, titled The Agony and The Ecstacy of Phil Spector, was released by director Vikram Jayanti. In late March 2013, an HBO film aired under the title Phil Spector, starring Al Pacino as Spector and Helen Mirren as defense attorney Linda Kenney Baden. The film, based on Spector’s career, focused primarily on the relationship between Spector and his defense attorney during his murder trials for the 2003 shooting death of Lana Clarkson at Spector’s California mansion. The film received mixed to positive reviews.
Other stories at this website involving Phil Spector’s music career, his hit songs, and/or groups he worked with include: “Be My Baby” ( his 1960s work with The Ronettes and involvement with the group’s lead singer, Ronnie Bennett Spector); “Lost That Lovin’ Feelin’”( his work with the Righteous Brothers’ in the mid-1960s); “Rocker Supreme” (his work with Tina Turner on one 1960s song ); and “1960s Girl Groups” (his work with the Crystals, Darlene Love, and Brill Building songwriters in the 1960s). Thanks for visiting – and please consider supporting this website. Thank you. – Jack Doyle.
Date Posted: 19 December 2010
Last Update: 25 September 2014
Comments to: firstname.lastname@example.org
Jack Doyle, “To Know, Know…Him, 1958-2010,”
PopHistoryDig.com, December 19, 2010.
Sources, Links & Additional Information
“Phil Spector / The Teddy Bears,” in Holly George-Warren and Patricia Romanowski (eds), The Rolling Stone Encyclopedia of Rock & Roll, Rolling Stone Press, New York, 3rd Edition, 2001, pp. 922-923.
“Phil Spector,” RollingStone.com.
Nick Cohn, “Phi Spector,” in Anthony De Curtis and James Henke (eds), The Rolling Stone Illustrated History of Rock & Roll, Random House, New York, 1992, pp. 177-188.
“To Know Him Is To Love Him,” Wikipedia.org.
Charlie Moran, Songs for Soap, “Should We License Songs From Musicians With Questionable Personal Lives? Gary Glitter Song in New HP Ad Touches Off Criticism,” Advertising Age, October 29, 2008.
Video of the Teddy Bears performing the original version of “To Know Him is To Love Him,” on Ed Sullivan’s Toast of the Town TV show, 1958, at: The Oldies TV Video Jukebox.
Guy Adams, “A Wall of Sound From Behind Bars as Spector Releases New Album,” The Independent (London, U.K.), Sunday, 30 May 2010.
Michael O’ Sullivan, “Composed Yet Confounding,” Washington Post, December 17, 2010. Review of documentary film, The Agony and The Ecstacy of Phil Spector, 2010, Vikram Jayanti, director.
Roger Ebert, Review of HBO Film, “Phil Spector,” RogerEbert.com, March 20, 2013.
Other stories at this website with Phil Spector history:
Jack Doyle, “Be My Baby,1960s-2010″ (Ronettes’ bio & music history), PopHistoryDig.com, January 18, 2010.
Jack Doyle, “Lost That Lovin’ Feelin’,”1964-1965″ (Righteous Brothers’ music history), PopHistory Dig.com, August 31, 2008.
Jack Doyle, “Rocker Supreme, 1958-2007″ ( Tina Turner bio & music history), PopHistory Dig.com, April 18, 2008.
Jack Doyle, “1960s Girl Groups, 1958-1966,” PopHistoryDig.com, June 25, 2013 (overview of girl group pop music genre with 18 embedded songs featuring groups such as: Shirelles, Ronettes, Crystals and more).