Detroit Tigers infielder Don Wert watches Mickey Mantle circle the bases after hitting his 535th career home run, September 19, 1968.
America was not in the best of moods in the fall of 1968. The country was still convulsing from events near and far that would mark the year as one of the most tumultuous in the history the 20th century. The Tet offensive in Vietnam came in January. President Lyndon B. Johnson announced he would not run for re-election in late March. Martin Luther King was killed in April. Bobby Kennedy struck down in June. Soviet and Warsaw Pact troops crushed Czechoslovakia’s “Prague Spring” in August. The Democrats’ National Convention in Chicago that month became a spectacle of political ugliness, both inside the hall and on the streets, with clashes and confrontations over Vietnam and the nation’s future. But then, in the midst of all this, there was still baseball, the national pastime; the one constant thing; an oasis of predictable pace apart from the turmoil. Baseball was there in those dark days, in the background perhaps, but doing its thing; playing its games, day after day, from April thru October.
One of the game’s old lions at the time, Mickey Mantle of the New York Yankees, was nearing the end of his storied career. On September 19th, as the regular season was winding down, the Yankees were playing the Detroit Tigers in Detroit. The Tigers had already won the American League pennant that year, propelled there in part by ace pitcher Denny McLain, and were headed to the World Series. But in this game, Mantle hit his 535th home run, then putting him on the all-time homer list at No. 3, behind only Babe Ruth and Willie Mays. Mantle hit this homer off Denny McLain, who still picked up his amazing 31st win that year, as Detroit beat the Yanks, 6-2. It was Mantle’s 17th home run of the 1968 season — not the 30 or more he would normally hit each year during his prime. Mantle’s final career homer — #536 — came the next day on September 20, 1968 off Boston’s Jim Lonborg. Mantle in those games, with his season-ending home runs, was in the last days of his career, though his official retirement announcement would not come until the following year, on March 1, 1969. These were his last games.
'Mickey Mantle: Born for The Majors,' cover story, Time, June 15, 1953.
In later years Mantle would joke half heartedly about his hobbled, late-career performance: “Hitting the ball was easy,” he’d say. “Running around the bases was the hard part.” Those who played with Mantle, however, knew it wasn’t funny. In the above photo, you can almost see him wincing as he ran the bases.
Mantle had been a baseball sensation when he first came up in the early 1950s, a player with a rare combination of speed and switch-hitting power the game had not seen in years. Through the 1950s and early 1960s, he became one of baseball’s most feared hitters, and his speed on the base paths and in the outfield made him an all-around player, especially in his early years. Mantle played his entire 18-year career with the Yankees, winning three American League MVP titles. He was also selected to play on 16 American League All-Star teams. With the Yankees, Mantle played on 12 pennant winners and 7 World Series champions. As of 2007, he still held the records for most World Series home runs (18), RBIs (40), runs (42), walks (43), extra-base hits (26), and total bases (123).
“The Kid From Joplin” (From David Halberstam’s October 1964)
The Mantle legend, which began with his signing, grew during a special rookie camp the Yankees had…in 1950. There, some of the old-timers in the organization got a sense that they were seeing something rare; a true diamond in the rough. Mantle’s potential, his raw ability, his speed, his power from both sides of the plate, were almost eerie. If his talent were honed properly, they thought they were quite possibly looking at someone who might become the greatest player in the history of the game. There were some fast players in that camp, and one day someone decided that all the faster players should get together and have a race. Mantle, whose true speed had not yet been comprehended, simply ran away from the others. What had made some of the stories coming out of the camp so extraordinary was the messenger himself, Bill Dickey — the former Yankee catcher, a Hall of Fame player, and a tough, unsentimental old-timer who had played much of his career with Ruth, Gehrig, DiMaggio, and [Tommy] Henrich. He was not lightly given to hyperbole. Dickey started talking about Mantle to Jerry Coleman, the veteran second baseman, with superlatives that were unknown for him: “Jerry, he can hit with power righty, he can hit with power lefty, and he can outrun everyone here.”. . .
“He’s going to be the greatest player I’ve ever seen,” Dickey added. A few days later Dickey grabbed his old teammate Tommy Henrich. “Tom, you should see this kid Mantle that played at Joplin. I’ve never seen power like that. He hits the ball and it stays hit. He’s really going to be something.” Even the sound of his home runs, Dickey said, were different, mirroring something Ted Williams would say years later: the crack of the bat against the ball when Mantle connected was like an explosion. Henrich simply shook his head — it was one thing to hear about a coming star from an excited journalist, but quite another to hear it from someone like Bill Dickey.
With Two Good Legs?
Some of Mantle’s teammates and competitors, as well as sports writers and fans, have often wondered what he would have been like had he not been plagued by injuries throughout his career — especially the leg injuries. Mantle had collected some of his injuries early in life, beginning with a leg infection as a high school football player that nearly resulted in an amputation. Still, when he reached the major leagues in 1951, his running speed was among the best in baseball and his power simply awesome. In his early career, some thought him a rare kind of baseball god, possessing both power and speed.
In 1951, when Mantle was first coming up with the Yankees, his prowess was fully apparent. In an exhibition game at the University of Southern California during his rookie spring training season that year, batting left-handed, he hit a home run ball that left Bovard Field and crossed an adjacent football field, traveling an estimated 656 feet. Some cite it as the longest home run in baseball history. Mantle, in fact, hit two home runs that game — a second, right-handed shot cleared the left-field wall and landed on top of a three-story house well over 500 feet away. Throughout his career, Mantle would hit other memorable shots — including a 565-foot home run at Griffith Stadium in Washington in April 1953 (said to have coined the term “tape measure home run”); a 643-foot homer at Detroit’s Tiger Stadium in September1960; and one that almost left Yankee Stadium, which no hitter has ever done. But those who saw Mantle hit during his rookie spring training year of 1951, remember the distinctive crack of the bat when he tore into the baseball; they knew there was something special about this “hayseed from Oklahoma,” as some called him.
Mickey Mantle, 1950s. Photo by Bob Olen.
But leg injuries plagued him from nearly the beginning of his Yankee career. As a 19 year-old rookie in his first World Series game in 1951, Mantle tore the cartilage in his right knee while running for a fly ball when his cleats caught a drainage cover in the outfield grass. His knee twisted awkwardly and witnesses reported him going down “like he had been shot,” hitting the ground instantly. He was carried from the field on a stretcher. Mantle would never play pain-free after that, but play he did — and play well. In 1952, he took over center field duties from retiring Joe DiMaggio, and completed one of his best seasons at the plate. But as the years went by, he would have knee surgery four times, and would apply thick wraps to both of his knees in something of a pre-game ritual. By the end of his career, simply swinging a bat caused him to fall to one knee in pain.
Still, even with his injuries and impaired performance, Mantle managed to compile a record that most professional players can only dream about. During his career with the Yankees, he played more games as a Yankee than any other player (2,401), won three Most Valuable Player awards (’56, ’57 and ’62). In 1956, he won baseball’s Triple Crown with a .353 batting average, 52 homers and 130 RBIs. He led all of major league baseball that year in all three categories. His 536 career home runs was the third highest ever when he retired, behind only Babe Ruth and Jimmie Foxx, and the most ever by a switch-hitter.
Mickey Mantle with U.S. Senator Robert F. Kennedy (D-NY) on Sept 18, 1965, ‘Mickey Mantle Day,’ when Mantle played his 2,000th game. Photo by Martin Blumenthal of SPORT magazine.
Indeed, with two good legs, Mickey Mantle might have been a good bet to have broken Babe Ruth’s record of 60 home runs, and perhaps sooner than 1961 when Roger Maris did it. Mantle may have also compiled a career home run total closer to, if not exceeding 600. His career batting average would probably have bettered .300 as well; with more runs scored and RBIs up too, and perhaps a Gold Glove or two for fielding. All speculation, of course, and “what might have been.” Yet many of his admirers wish it could have been so; that the fair-haired kid from Oklahoma might have had a bit more luck with the health of his legs.
Jack Doyle, “Mickey Mantle’s 535th–September 19, 1968,” PopHistoryDig.com, June 18, 2008.
Sources, Links & Additional Information
Mickey Mantle – here in his young “Greek god” body – captured by Life magazine during a celebratory locker room scene, October 1952.
Life magazine cover story, June 25, 1956: “The Remarkable Mickey Mantle,” with story inside: “Prodigy of Power: Mickey Mantle Comes of Age As a Slugger.”
Young Mickey Mantle shown here with wife Merlyn and their two young boys. They would have four sons.
1965 Life magazine photo of Mantle throwing batting helmet in frustration – but check out those forearms!
Mickey Mantle on the cover of Life magazine, July 30, 1965, then at age 33 and in his 15th season with the NY Yankees. “Mantle’s Misery,” read the cover tagline, “He faces physical pain and a fading career.”
Mickey Mantle winces in pain during batting practice at spring training, 1967.
Maury Allen, Memories of the Mick, Taylor Publishing: Dallas, Texas, 1997, 183 pp.
David Halberstam, October 1964, Villard Books, New York, 1994, 380 pp.
“The Remarkable Mickey Mantle,” cover photo, and story: “A Prodigy of Power: Mickey Mantle Comes of Age As a Slugger,”Life, June 25, 1956, pp. 99-102, 105-107.
Roger Kahn, “Remembering Mickey” (cover story), The Sporting News, August 21,1995.
Shirley Povich, “Mantle’s Critics Swing, Miss,” Washington Post, June 19, 1995.
Note: Many of the news stories below mention Mickey Mantle injuries in their headlines, underscoring his hard times with injuries that often took him out of play.
“Mantle to Miss Finale in Boston and Yanks’ Game Here Tomorrow,” New York Times, Monday, May 26, 1952, Sports, p. 28.
“Mantle Rejected for Draft Again; Yanks’ Outfielder Ruled Unfit Because of Injury to Knee Suffered in ’51 Series,” New York Times, Tuesday, November 4, 1952, Sports, p. 34.
Joseph M. Sheehan, “Mantle Is Lost for Final Drive; Skowron Also Sidelined by Injury Suffered Friday. . .,” New York Times, Sunday, September 18, 1955, Sports, p. 2.
John Drebinger, “Ford’s 5-hitter Halts Boston, 7-1; Mantle Clouts 3-Run Homer for Yanks Before Leaving Game With Leg Injury. . .,” New York Times, Saturday, April 21, 1956, Sports, p. 12.
Deans McGowen, “Mantle Injury Held Not Serious, But He’ll Be Out 2 or 3 Days; Sprained Knee Ligaments Troubling Yank Slugger; Physician Orders New Brace; Mickey’s All-Star Role in Doubt,” New York Times, Friday, July 6, 1956, p 24.
“Mantle Hospitalized Five Days For Treatment of Shin Splint,” New York Times, Saturday, September 7, 1957, Sports, p. 27.
John Drebinger, “Braves Have Health and Hitting; Yanks Face Series, With Doubts About Mantle, Skowron,” New York Times, Monday September 30, 1957, Sports, p. 49.
Louis Effrat, “Bombers Face Prospect of Losing Mantle for Fifth Series Contest; Shoulder Injury Handicap to Star; Mantle’s Inability to Throw with Usual Strength Leads to Removal in Tenth,” New York Times, Monday, October 7, 1957, p. 31.
Louis Effrat, “Mantle to Stay out of World Series Opener Unless His Condition Improves; Yankee Slugger Weak and in Pain; Club Doctor Says He Thinks Mantle Can Play, However; Houk Also Confident,”New York Times, Tuesday, October 3, 1961, p. 47.
“Mantle’s Thigh Injury Expected to Sideline Him 2 to 4 Weeks; Star Center Fielder Resting Comfortably but Bombers Are Uncomfortable; Injured Mantle Out 2 to 4 Weeks,” New York Times, Sunday, May 20, 1962, Sports, p.1.
“Mantle on Bench With Knee Injury; Yankee Star Doesn’t Know When He Can Play Again,” New York Times, Tuesday, July 31, 1962, Sports, p. 21.
Louis Effrat, “Mantle Is Forced to Quit in Third; Injury Still Hobbles Star; Bombers Get 14 Hits off 4 Hurlers; Lopez Excels,” New York Times, Saturday, August 4, 1962, Sports, P 13.
John Drebinger, “Mantle Is Hurt in 6-to-1 Victory; Yank Ace Reinjures Muscle in Side,”New York Times, Sunday, April 14, 1963, Sports, p. 167.
Gordon S. White Jr., “Mantle Fractures Left Foot in Yank Victory at Baltimore; 4-3 Game Marred by Star’s Injury Mantle Crashes into Fence Chasing Oriole Homer and Will Be out a Month,” New York Times, Thursday, June 6, 1963, Sports, P. 56.
Leonard Koppett, “Mantle Sidelined Indefinitely with Knee Injury; Yanks Bow to Angels, 5-0; Star Could Miss Rest of Season; Loose Cartilage in Mantle’s Knee Probable Aftermath of Foot Injury on June 5; Injuries Plague Career,” New York Times, Friday, July 26, 1963, Sports, P. 17.
Leonard Koppett, “New Role for Mantle?; Full Time as Pinch-Hitter Is Urged For Ailing Slugger of the Yankees,” New York Times, Sunday, January 23, 1966, Sports, p. 182.
Leonard Koppett, “Mantle Suffers Pulled Muscle after Hitting His 475th Homer; Yankees Bow, 4-2; Mantle Injured,” New York Times, Sunday, May 15, 1966, Sports, P.1.
Joseph M. Sheehan, “Mantle Suffers Injury to Left Leg as Yankees Are Beaten by Red Sox, 5-2; Bomber Slugger Is Hurt Sliding; Injury Termed Not Serious but First Baseman Will Miss Couple of Games,” New York Times, Thursday, March 23, 1967, Sports, p. 41.
“Mantle Ends 18-Year, Injury-Ridden Baseball Career,” New York Times, Sunday, March 2, 1969, p.1.
Front page story, New York Times, April 28th, 1947.
It was April 1947. America was about to begin its post-World War II economic boom. A few months earlier, Edwin Land had demonstrated his “instant camera”, the Polaroid Land Camera. Radio was still the principal communications medium, with more than 40 million strong. Television, at a scant 44,000 sets nationwide, was just starting. As a new baseball season began, a special day was set aside to honor former New York Yankee baseball star, Babe Ruth. More than 58,000 fans packed Yankee stadium on April 27th to honor Ruth, along with American and National League baseball officials, Catholic Archbishop Francis Cardinal Spellman, and other VIPs who were also in attendance. The ceremony and speeches were piped into all Major League and many Minor League baseball parks that day. Babe Ruth was then 12 years retired from active play; a new generation of players had taken the field such as Joe DiMaggio. Still, Ruth had set baseball’s most revered record 20 years earlier — hitting an unheard of 60 home runs in one season. In the intervening years a few players had hit as many as 58 home runs in one season, but no one had broken Ruth’s record. And his career total of 714 home runs appeared to be invincible.
Yankee Stadium, Babe Ruth Day, April 27th, 1947.
In June 1948, at a second celebration commemorating the 25th anniversary of Yankee Stadium — known as “the House that Ruth Built” — the slugger was again honored (see photo below). His Yankee uniform playing numeral, No. 3 was formally retired that day.
Babe Ruth, throughout his career, had made important contributions to the Yankees, New York city, and all of professional baseball. In the 1920s, his hitting prowess not only made millions of dollars for the New York Yankee franchise, but also “saved” baseball from national disgrace. The 1919 Chicago Black Sox scandal — when players took bribes to throw the World Series — had badly tainted all of baseball. But Babe Ruth, with his home runs and out-sized personality, came along at just the right time. He wasn’t the only factor in the revival, certainly, but his power and celebrity helped energize the game, reclaim its respectability, and renew and expand the fan base. In so doing, he helped to elevate baseball’s place in American culture and to make it a much bigger business.
In the go-go 1920s, before the Stock Market crash, Ruth had been something of a symbol of American optimism; the sports hero with the big smile and big appetite who seemed to make anything possible. By 1947 and 1948, of course, a lot had changed. WWII and the Great Depression were then in the past. But the fans who came out to give their final cheers for Ruth at Yankee Stadium in 1947 and 1948, were also cheering for the 1920s American optimism and derring-do that Ruth stood for, as well as his awesome accomplishments.
June 13, 1948: Babe Ruth in his last appearance at Yankee Stadium, captured in Nat Fein's Pulitzer Prize winning photo.
George Herman Ruth, born in 1895, had come to baseball via the school of hard knocks. A Baltimore saloonkeeper’s son, Ruth had been something of a problem child, and at the age of 7, his parents placed him in St. Mary’s Industrial School for Boys for his “incorrigible” behavior. The school was run by Catholic Xaverian brothers, and Ruth spent almost his entire youth there. The school became the place where Ruth — with the help and encouragement of Brother Matthias Boutlier — developed into a promising baseball player. By 1914, he was signed briefly to a minor league team before being sold with others to the Boston Red Sox.
Babe Ruth with the Boston Red Sox, circa 1917-1918.
In Boston, the left-handed Ruth became a formidable pitcher as well as a promising hitter. His pitching, in fact, helped Boston win two World Series in 1916 and 1918. He was later converted to an outfielder in Boston so he could play more often, making use of his hitting power. He did not disappoint.
In 1919, his last year with Boston before coming to the Yankees, he hit 29 home runs, breaking the existing record. Before that, no one had ever hit more than 25 home runs in one season. News of Ruth’s batting feats in Boston spread. Wherever he played, large crowds filled the stands.
In the winter of 1919, however, Boston’s owner Harry Frazee, in need of money to finance his business interests on Broadway, sold Babe Ruth to the Yankees for about $100,000 and a $300,000 loan. With the Yankees, Ruth would soon become the dominant player in all of professional baseball.
“Small Ball” No More
In the decade preceding the 1920s, baseball was not a game of home runs and high drama. Rather, it was a game of singles, bunts and stolen bases; what might be called “small ball” in today’s lingo – a game of hustle with batters hitting for direction, not distance. Few players ever hit more than a dozen or so home runs per season prior to 1919. Pitchers dominated, then using the spitball, often aided by tobacco-juice. In those days, only one ball was used for the entire game – a time known as “the dead ball” era. By 1920, some rule changes had come to the game. The spitball was outlawed along with unorthodox pitching deliveries and the ball began to be replaced regularly during a game. One player, in fact, had been killed after being hit in the head with a dirty, darkened ball.
Ruth in his early days with the NY Yankees.
When Ruth began play with the Yankees in 1920, the team then shared the Polo Grounds stadium with the neighboring New York Giants of the National League. On May 1st that year, Ruth hit his first Yankee home run, a ball that left the Polo Grounds. By year’s end, Ruth had hit a prodigious 54 home runs, nearly doubling the existing record. No other player that year had hit more than 19 home runs. Ruth also batted for a .376 average with a slugging average of .847 – the latter a record that would stand for 80 years. The Yankees that year also shattered the league’s annual attendance mark, drawing 1.3 million fans, breaking the old mark of 900,000 set in 1908. In the following year, 1921, Ruth hit 59 home runs. Only the Philadelphia Phillies – as an entire team – hit more at 64. The “small ball” era was long gone.
A Good Investment
In the Yankee front office, meanwhile, Ruth was proving to be a very good investment. Home receipts more than doubled in each of the years 1920-1922, and the Yankees also appeared in the 1921 and 1922 World Series, producing an additional $150,000 in revenues. The Yankee share of road receipts more than doubled in each of those years as well. In 1923, Ruth continued to excel. He set a career-high batting average of .393 that year and led the major leagues with 41 home runs. The 1923 season also saw the opening of Yankee Stadium, with Ruth hitting the stadium’s first home run in the opening game, prompting sportswriter Fred Lieb to nickname the place, “The House That Ruth Built.” In 1923, for the third straight time, the Yankees faced the Giants in the World Series. Ruth hit .368 for the series, scored eight runs, and hit three home runs. The Yankees won the series 4 games to 2.
1924: Babe Ruth with George Sisler of the St. Louis Browns, one of the game’s all-time greats, who in 1922 had hit safely in 41 consecutive games and complied a .420 batting average.
In New York, and on the road, fans were turning out see Ruth in droves. One reporter wrote, “This new fan didn’t know where first base was, but he had heard of Babe Ruth and wanted to see him hit a home run. . .” Ruth was also generating a lot of attention with his outsized personality and off-the-field carousing. He had larger-than-life appetites and eventually became one of the enduring personalities of the roaring ’20s. The large New York Italian immigrant community gave him the nickname “bambino.” To many people, Ruth was more than a baseball player, he was a national icon. Yet some say Ruth never quite grew up as person; at times he could be down right crude. He drank, gambled, scoffed at training rules, and would argue with umpires and abusive fans. Still, New York City proved the perfect place for Ruth — the big star on a big stage, with big crowds and big media coverage. He lived large and earned over $2 million, most of which he spent. Yet Ruth could be very generous and caring, and would go out of his way for some people, and especially for sick children and orphans.
By December 1925, however, Ruth’s high living was beginning to show; he was overweight at 254 pounds, had a high pulse, fat stomach, and was generally out of shape. With the help of fitness coach Artie McGovern, Ruth changed his diet and got back into shape. He also kept McGovern as his trainer. In 1926, Ruth compiled an impressive .372 batting average with 47 home runs and 146 RBIs, leading the Yankees back to the World Series. Though they lost the Series to the St. Louis Cardinals in seven games, Ruth hit three home runs in game 4.
In 1927, Lou Gehrig & Babe Ruth combined for 107 home runs and 339 RBIs, helping compile a team win-loss record of 110-44.
By 1927, the New York Yankees had built one of the greatest teams of all time, compiling a 110-44 record, sweeping the Pittsburgh Pirates in the World Series. That was the year Ruth hit his record-setting 60 home runs, a time when teammate Lou Gehrig was also becoming a powerhouse. In addition to Ruth’s record 60 home runs that year, he also batted .356, drove in 164 runs, and complied a slugging avg of .772 – all phenomenally impressive baseball feats.
In the following year Ruth had 54 home runs. In fact, from 1928 through 1934, Ruth continued to produce at that level, with very good numbers: batting averages of .300 or more every year except 1934, and hitting 40 or more home runs in each of those years except 1933 and 1934 when he hit respectively, 34 and 22 home runs.
In 1930, during spring training in Florida, when Ruth was negotiating for a higher salary — he wanted $100,000 a year, but signed for $80,000 — a reporter pointed out that he was now making a higher salary than President Herbert Hoover. Ruth replied, “I had a better year.”
Although not a person active in politics, Babe Ruth supported NY Governor Al Smith (D) for President in 1928, shown here with Smith in an undated photo.
During the prime of his career, Babe Ruth was one of the most sought-after celebrities of his day. Sportswriters and newsmen, of course, wanted Babe Ruth in their stories. But advertisers and politicians also wanted Ruth to back their products or endorse their political campaigns. He appeared in numerous print ads for products ranging from breakfast cereals and shaving cream to sporting goods and tobacco products.
Although he rarely if ever voted, he supported the 1928 presidential candidacy of New York Governor Al Smith (D), speaking on radio a few times on Smith’s behalf, and also attending at least one political convention where he introduced fellow Yankee ballplayers Lou Gehrig and Tony Lazzeri, who supported Smith as well. Ruth, in fact, refused to appear with then sitting U.S. President Herbert Hoover at a baseball game in Washington, DC in September, saying he was “an Al Smith man,” although he later apologized for the slight. In later years, Ruth did appear in a photograph with then former President Herbert Hoover, taken on November 11th, 1933 at a Stanford-USC football game. Ruth also had roles in a number of short films during the late 1920s and early 1930s, and would often appear in promotional photos with various movie and entertainment stars.
By 1935, as Ruth’s career was coming to an end, the New York Yankees traded him to the National League’s Boston Braves. But Babe Ruth still had one last hurrah left.
The Last Hurrah
On May 25,1935, against the Pittsburgh Pirates at Forbes Field, the 41-year old Ruth had four hits in the game, a rare feat on its own. But three of Ruth’s hits that day were home runs: one in the first inning that went over the right-center field wall; a second in the third inning to deep right field; and a third, monster drive in the ninth inning that the Associated Press then described as “a prodigious clout that carried clear over the right field grandstand, bounded into the street, and rolled into Schenley Park.” It was the first baseball ever hit out of Forbes Field. That homer brought a standing ovation for Ruth from the sparse crowd of 10,000 that day as he rounded the bases for his 714th career home run. It would be Ruth’s final home run.
Ruth at career end with the Boston Braves in 1935, the year he hit 3 home runs in one game at Pittsburgh at age 41.
In early June 1935, Babe Ruth voluntarily retired from baseball and was released by the Braves. In the years that followed, Ruth did some coaching but never became a manager, which he had always wanted to do. In 1936, when the Baseball Hall of Fame was instituted, Babe Ruth was among the first five players elected, along with Ty Cobb, Walter Johnson, Christy Mathewson and Honus Wagner.
In retirement, Ruth made special appearances, played in occasional exhibition games in the U.S. and abroad, and endorsed a variety of products. He also gave talks on the radio, at orphanages and hospitals, and served as a spokesperson for U.S. War Bonds during World War II.
By 1946, however, he had been diagnosed with throat cancer and although treated, doctors could do little to help him. His treatment had ended just a few months before his appearance at Yankee Stadium for the April 1947 Babe Ruth Day celebration. It was apparent to most who saw him that day that Ruth was a sick man. Having lost weight, he was not the robust player most remembered. Still, he was greeted with a great roar of the crowd after the initial convocation by Cardinal Spellman and the introductions by Major League baseball officials.
“Just before he spoke,” explained a New York Times reporter at the ceremony, “Ruth started to cough and it appeared that he might break down because of the thunderous cheers that came his way. But once he started to talk, he was all right, still the champion. It was the many men who surrounded him on the field, players, newspaper and radio persons, who choked up.” Ruth’s Hall of Fame plaque says he was the “greatest drawing card in history of baseball.”Ruth began his speech from the microphone on the field at home plate in a very raspy, painful sounding voice. “Thank you very much, ladies and gentlemen. You know how bad my voice sounds,” he said. “Well, it feels just as bad.” He proceeded to talk briefly about the game of baseball and how important it was to keep the youth of the country involved in the game. He then thanked the fans and the earlier speakers for their words of praise, and with a wave to the fans, walked from the field down into the Yankee dugout. Beneath the stands he had a few trying minutes, coughing again, before he wa able to join his wife, daughter, and other friends in a boxed seat to watch the game.
Actor William Bendix as Ruth in a scene from Hollywood film, 'The Babe Ruth Story,' 1948.
Ruth made his final Yankee Stadium appearance less than a year later on June 13, 1948, at the 25th anniversary of Yankee Stadium. Dressed in his old Yankee uniform that day (see earlier photo, above), Ruth again was honored and his Yankee No. 3 jersey retired from service. The next time he appeared in public, his last, was on July 26th that year for the New York premier of a Hollywood movie, The Babe Ruth Story, with actor William Bendix playing Ruth. Shortly thereafter he was back in the hospital. On Aug 16, 1948, Babe Ruth died of throat cancer. He was 53. For two days Ruth’s body lay in state at the entrance to Yankee Stadium where tens of thousands came to pay their last respects. A Requiem Mass was held for Ruth at St. Patrick’s Cathedral with Francis Cardinal Spellman presiding. About 6,000 people attended the service, with New York Governor Thomas Dewey, New York Mayor William O’Dwyer, and Boston Mayor James Michael Curley serving as pallbearers.
Babe Ruth left behind a professional baseball legacy that few other players would ever equal. His Hall of Fame plaque says, among other things, that he was the “greatest drawing card in history of baseball.” At the time of his death in 1948, Ruth is said to have set or tied 76 baseball records, a number of which have since been overtaken. Yet some of Ruth’s achievements stood for decades.
In addition to setting the single-season home run mark in 1927 at 60 — a record that stood for 34 years until Yankee Roger Maris broke it in September 1961 — Ruth was also the first player to hit respectively more that 30, 40, and 50 home runs in one season. His career home run record of 714 wasn’t broken until Hank Aaron of the Atlanta Braves surpassed it in 1974. And Ruth was surprisingly durable too, considering his living-large habits. He played more than 20 years in the big leagues.
Babe Ruth in action, 1931, at Oriole Park, Baltimore, Maryland. Photo from Robert F. Kniesche / Kniesche Collection / Maryland Historical Society.
Along with his home runs, Babe Ruth put in more seasons, had more hits, more extra-base hits, more runs scored, and more runs batted-in than many of the other Yankee greats, including Lou Gehrig, Joe DiMaggio, and Mickey Mantle. Ruth led the Yankees to seven American League pennants and four World Series titles, hitting a total of 15 home runs in World Series play. He is the only player ever to hit three home runs in a World Series game on two separate occasions — game 4 of the 1926 World Series and game 4 of the 1928 World Series. Unlike many home run hitters, Ruth had a very good batting average. Wrote the Sporting News in 1999, naming him to its 100 Greatest Players list: “Lost in the fog of Ruth’s 12 American League home run titles, four 50-homer seasons, and six RBI titles was a career .342 average that ties for eighth all-time in baseball’s modern era.” Ruth’s career .690 slugging percentage (calculated by dividing total bases by at-bats) is the highest total in the history of Major League Baseball. Ruth’s “Louisville slugger” baseball bat — used to hit the first home run at Yankee Stadium in 1923 — was sold at Sotheby’s in 2004 for $1.26 million. As a pitcher in his early years with the Red Sox, Ruth won 89 games in six years and set a World Series record for consecutive scoreless innings pitched. From 1915-17, Ruth won 65 games, the most by any left-handed pitcher in the majors during that time.
Ruth’s name and legend have been enshrined in baseball history and active baseball play. In 1953, an organized baseball league for boys aged 13-to-15 was named Babe Ruth League Baseball. In 1969, Ruth was named baseball’s Greatest Player Ever in a ballot commemorating the 100th anniversary of the game. And in 1999, voting by baseball fans put Ruth on the Major League Baseball All-Century Team. Ruth’s popularity, and indeed his continuing commercial value, is seen in the recent prices paid at auction for Ruth memorabilia. Ruth’s 1923 solid ash, Louisville Slugger baseball bat used to hit the first home run at Yankee Stadium in April 1923 was sold at a Sotheby’s in December 2004 for $1.26 million. The 1919 contract that sent Ruth from the Boston Red Sox to the New York Yankees was sold by Sotheby’s on June 10, 2005 for $996,000. Ruth’s name and image — used variously in advertising and other commercial uses — continues to be under management by a public relations firm. His life has also been the subject of numerous books and web sites, including the 2006 book, The Big Bam, the cover of which is shown below in “Sources”.
Others Cash In
Ruth plugged Wheaties cereal in radio spots & print ads in the 1930s. Sixty years later, in 1992, he appeared on a 'sports heritage' Wheaties box.
Sports marketing firms have also cashed in on Ruth’s legacy, one of which is the Indianapolis firm, Curtis Management Group, now called CMG Worldwide. CMG represents the families and estates of Ruth and more than 50 other late great sports stars. Sports celebrities account for about 40 percent of CMG’s business, which also includes late movie stars and other celebrities — from Norman Rockwell to Humprey Bogart.
In 1995, CMG made a special push with Ruth memorabilia on the anniversary of the slugger’s 100th birthday. The firm offered for sale nearly 100 “official” Ruth products – plates, beer steins, trading cards, t-shirts, telephone debit cards, computer mouse pads, and more. CMG estimated at the time that the Ruth products would bring in more than $25 million in retail sales. Ruth’s image has also appeared in a variety of corporate advertising and marketing campaigns — Chevrolet, Coca-Cola, McDonald’s, Hallmark, Zenith, Sears, and others. In the mid-1990s, royalties and licensing fees from Ruth advertising and other ventures were expected to run “well into seven figures,” according to CMG’s Mark Roesler.
In the 1980s, Roesler and CMG had located Ruth’s surviving relatives and struck a deal with them, with CMG keeping 60 percent of sales and the Ruth family and Babe Ruth League Baseball getting the remainder. By 1985, modest checks began arriving for the family in the $5,000 range, and by the early 1990s the family was receiving amounts of up to six figures annually. CMG at that time was still taking its 60 percent cut. Since the mid-2000s, however, the Luminary Group of Shelbyville, Indiana, appears to have acquired the Babe Ruth account.
See also at this website: “Baseball Stories,” a topics page with links to 12 other baseball stories, including two other stories on Ruth – “Ruth at Oriole Park”(about a statue of Ruth at Baltimore’s Camden Yards, his early baseball youth, and years in Baltimore); and “Babe Ruth & Tobacco” (Ruth’s endorsements of various cigar, cigarette, and chewing tobacco products, as well as appearances at a tobacco shop in Boston). Thanks for visiting – and please consider supporting this website. Thank you. – Jack Doyle