Tag Archives: Babe Ruth & cancer

“The Babe Ruth Story”
Book & Film:1948

Book jacket cover for 1948 first edition of “The Babe Ruth Story” as told to Bob Considine, published by E.P. Dutton.
Book jacket cover for 1948 first edition of “The Babe Ruth Story” as told to Bob Considine, published by E.P. Dutton.
Babe Ruth, the famous New York Yankee baseball slugger of the 1920s and 1930s, had retired from baseball in June 1935 after playing professionally for more than 20 years. In April and June of 1948, before adoring fans, he was honored on two occasions at Yankee Stadium. But by this time, Ruth was also battling throat cancer, first diagnosed in November 1946, though he was never told he had cancer.

In 1947, Ruth had also authorized a biography about his life and times — The Babe Ruth Story (cover at right) — which would be published in 1948. Written in the first person, Ruth’s story was “told to Bob Considine,” then a famous author and Hearst syndicated newspaper columnist. Considine’s name appears on the book’s cover along with Ruth’s — as well as a hand-written note at the top, supposedly from Ruth, calling the book “my only authorized story.”

The Babe Ruth Story, however, was not written by Considine – or at least a good portion of it came from another source. Considine did meet with Ruth several times in attempts to interview him for the book. Another sports writer, Fred Lieb, who worked for the New York Telegram newspaper, became the real ghostwriter for the book. Lieb later recounted his role to other writers, including Lawrence Ritter and Leigh Montville:

“The Babe Ruth book is under Considine’s name, but I gave him most of his information. I dictated that book for about a week before the 1947 World Series. I told everything I knew or could recall about the Babe – well, everything that could be printed, anyway.”

According to Lieb, Considine didn’t know enough about Ruth to do his biography, and hadn’t covered him as extensively as Lieb had. “I was with Ruth [as a sportswriter] from 1920 to 1934. Considine didn’t come to New York until around 1933.”

Back cover of 1948 book, “The Babe Ruth Story.”
Back cover of 1948 book, “The Babe Ruth Story.”
In 1947, when Considine sought to work with Ruth, he found it hard for Ruth to sit still long enough to have any serious interviewing – as Ruth was then on the rebound from what was thought to be a successful round of drug treatments (false, it turned out) for his diagnosed throat cancer. Ruth would become too sick for Considine to interview for the book, and without the interviews, he only had partial knowledge of Ruth’s full career. And that’s when Considine turned to Fred Lieb for help. But Lieb, Considine, and Ruth did work on various parts of the book during the closing months of 1947.

When the book came out in May 1948, it was Bob Considine’s name on the cover, plus a photo of he and Ruth on the back cover, along with Considine’s biography and considerable author credits.

Considine was born in Washington D.C., grew up there and graduated from George Washington University with a journalism degree. However, he had also worked at the state department while in college, and might have had a career overseas if it weren’t for a Washington Post job offer as a sports writer. He covered the sports beat there and at the Washington Herald between 1930 and 1933. Thereafter, Considine served as a war correspondent for the William Randolph Hearst-owned International News Service (a predecessor of United Press International).

From 1937 to 1975 Considine’s “On The Line” column was syndicated nationally. He also authored some 25 books, including Thirty Seconds Over Tokyo, a 1943 collaboration with Captain Ted Lawson. His “On the Line” column was also the basis for radio commentaries.

Young Babe Ruth in action with the Boston Red Sox. Click for story with more of his career statistics and the batting records he set.
Young Babe Ruth in action with the Boston Red Sox. Click for story with more of his career statistics and the batting records he set.
A Time magazine profile of him would note: “Ghostwriter Considine dashes off his fast-moving autobiographies while their heroes still rate Page One, takes one-third of the ‘author’s’ royalties as his cut. His General Wainwright’s Story was in print before Wainwright was out of the hospital. While Ted Lawson was still recovering from wounds suffered in Doolittle’s Tokyo raid, Considine finished Thirty Seconds Over Tokyo.” In his prime, Considine was making an estimated $100,000 annually. He also wrote several Hollywood movie scripts. By the time he was tapped to write the Babe Ruth book, his national column covered the general news topics of the day. On the back of the Ruth book, Considine offered his Babe Ruth bona fides:

“Babe and I have known each other since 1933, when I started covering big league ball for the Washington Herald. When I was a kid, he was, of course, my No. 1 baseball hero. He pitched the first big league game I ever saw – during the summer of 1918. He beat Washington [then the Senators] 1-0, and the 1 was one of the 11 home runs he hit that season to tie for the America league homerun championship. I was the first sportswriter Babe was able to see after he returned home from the hospital [during his cancer treatments]. I took Hank Greenberg [famous Detroit Tigers slugger] up there one Sunday afternoon early last year [1947] and the story of the two of them, incidentally, hit a lot of front pages throughout the country.”

The 250-page book on Ruth was published by E.P. Dutton & Co. in New York, in May of 1948. Below are the internal book jacket fly leafs offering the publisher’s description of the book – which Ruth claimed was his only authorized story, a line used on the cover and in marketing.

Inside front book flap for “The Babe Ruth Story,” which also repeats “my only authorized story” note.
Inside front book flap for “The Babe Ruth Story,” which also repeats “my only authorized story” note.
Inside back book flap for “The Babe Ruth Story” also mentioned the forthcoming film & paperback edition.
Inside back book flap for “The Babe Ruth Story” also mentioned the forthcoming film & paperback edition.

In his treatments for cancer, Ruth had received, in different stages, both radiation and some newer drug treatments. During this time, he was in and out of the hospital, a period when he had also lost quite a bit of weight and had difficulty speaking and swallowing.

An 8-part series of the Babe Ruth book ran in the Saturday Evening Post. The top of the Feb 14th edition ran a feature box for part 1.
An 8-part series of the Babe Ruth book ran in the Saturday Evening Post. The top of the Feb 14th edition ran a feature box for part 1.
In early 1948, Ruth returned to New York after some convalescing in Florida, but his cancer was not much better. He agreed, however, to attend a book signing party for The Babe Ruth Story being held at the offices of E.P. Dutton. Bob Considine, who attended the book signing, would later recall:

“A lot of publishers were there because it was obvious that Babe’s days were numbered. Bennet Cerf [a founder of Random House] stood in line to get the Babe’s autograph. Ernest Hemingway was there. The books were just about running out, the end of the line near, and I said, ‘Jeez, I’d like to have one, too.’ Babe opened the book and wrote, in his marvelous Spencerian handwriting, ‘To my pal Bob…’ And he looked up and said, ‘What the hell is your last name?’ I’d spent two months with him.”

Excerpts from the Ruth-Considine book appeared in an eight-part series in The Saturday Evening Post, then a popular weekly magazine read by millions. The series appeared under the by-line “Babe Ruth with Bob Considine” and ran under the title: “My Hits – And My Errors.” (sample page below).

Sample page from the Saturday Evening Post series on “The Babe Ruth Story,” showing a young Ruth sprinting from the batters’ box on the occasion of his 21st Yankee home run in 1920, a year he hit 54 HRs, changing the game thereafter.
Sample page from the Saturday Evening Post series on “The Babe Ruth Story,” showing a young Ruth sprinting from the batters’ box on the occasion of his 21st Yankee home run in 1920, a year he hit 54 HRs, changing the game thereafter.

The serialization of The Babe Ruth Story in The Saturday Evening Post ran in editions that appeared between February 14th, 1948 and April 3rd, 1948. That exposure no doubt helped bring notice to the book and helped increase its sales. A New York Times book review covering both the Ruth book and another on pitching star Walter Johnson, appeared in May of 1948.

Pocket Books edition of “The Babe Ruth Story” - by Babe Ruth as told to Bob Considine, 1948.
Pocket Books edition of “The Babe Ruth Story” - by Babe Ruth as told to Bob Considine, 1948.
Paperback publishers at the time, also released Babe Ruth books. Bantam had a Babe Ruth book out in 1948, and Pocket Books (then owned by Marshall Field III who also owned the Chicago Sun newspaper) apparently had the rights and/or an agreement with Dutton, to publish The Babe Ruth Story under its name in paperback form. The Pocket Books edition of The Babe Ruth Story shown at right featured Ruth on the cover in his distinctive home-run swing.

The Babe Ruth Story was also the first baseball book to crack the New York Times bestsellers list, then in its 13th year. Sales of the book were spurred in part by the Babe’s passing, as the book had only been out a few months before his death. The Babe Ruth Story was on the New York Times bestsellers list for three weeks.

Today, copies of The Babe Ruth Story, especially autographed hardback editions, are highly valued by collectors. A Babe Ruth autographed 1948 hardback edition of The Babe Ruth Story sold for $6,462.50 at Robert Edwards Auctions in 2008 – billed by the auction house as “one of the most desirable of all baseball books.” Ruth-autographed copies of this book are especially rare since he was quite ill at the time and only singed a limited number of copies.

As the Robert Edwards auction house has stated: “Thus, signed copies of this book are not only rare but also represent one of the most important and final items ever penned by the legendary ‘Sultan of Swat.’ For that reason they are highly prized by collectors today.” At least one other copy of a signed hardback edition of The Babe Ruth Story sold at Robert Edwards Actions for $4,740.00 in 2013.


One of the movie posters for 1948 film, “The Babe Ruth Story,” this one also promoting Louisville Slugger bats.
One of the movie posters for 1948 film, “The Babe Ruth Story,” this one also promoting Louisville Slugger bats.

Babe Ruth Film

As the book was being written, plans for a Hollywood film on Ruth using the same title – “The Babe Ruth Story” – were also underway, with the film to be based on the Bob Considine book. Considine, in fact, was hired to help with the screenplay.

Starring in the film would be: William Bendix as Ruth; Claire Trevor as Ruth’s wife, Claire; Charles Bickford as Brother Matthias, and William Frawley (later famous for his I Love Lucy TV role as Fred Mertz) as Jack Dunn, Ruth’s manager during his years with the minor league Baltimore Orioles. The film would be produced by Roy Del Ruth (no relation), who had directed a number of actors in the 1930s, including, James Cagney, Bette Davis, Edward G. Robinson, Ginger Rogers and others. Allied Studios would distribute the film.

The idea for a film on Ruth and his life had been kicking around in Hollywood since 1941 or so. But with the outbreak of WWII, the project was shelved for a time, and then the film was on again – off again while trying to find the right lead actor. But in 1947, with Ruth’s health in decline, it became the intent of Allied Artists studio to quickly produce the film and get it into theaters while Ruth was still alive.

Ruth had been signed by the studio as a consultant to help prepare Bendix for the role, and in late-April-early-May 1948, Ruth and Claire went to Hollywood.

On June 13, 1948, when the New York Yankees celebrated the 25th anniversary of Yankee Stadium, there was a also a ceremony retiring Ruth’s No. 3 jersey. It was the last time Ruth would appear at the stadium. Following that outing, and over the next week or so, Ruth traveled on behalf of an American Legion Baseball project with Ford Motor Co., visiting three cities in the Midwest. Not long thereafter, he was back in the hospital, as by this time the cancer had spread throughout his body.

Babe Ruth giving actor William Bendix a few pointers on the art of hitting, May 1948. Ruth was then battling cancer.
Babe Ruth giving actor William Bendix a few pointers on the art of hitting, May 1948. Ruth was then battling cancer.
Still, in late July 1948, July 26th, he was taken from his hospital room – apparently with the approval of his then wife, Claire – to make an appearance at the film premiere of The Babe Ruth Story at the Astor Theater. A number of those around him at the time thought he was really too sick to have been there, and half way though the film, he was taken back to the hospital. About ten days later, Ruth died of cancer on August 16th, 1948, just before the film’s general release. He was 53 years old.

As for the film’s reception, Leigh Montville would note in his own book on Ruth, The Big Bam:

“…The movie was so bad, so cliche filled and unbelievable, that people [attending the premiere] said they wished they also could have left [as Ruth did]. ‘The Babe Ruth Story’ was killed across the board by the critics.
“ ‘No home run,’ Wanda Hale of the Daily News said, ‘It’s more than a scratch single, a feeble blooper back of second base.’”

1948 film poster for “The Babe Ruth Story.”
1948 film poster for “The Babe Ruth Story.”
The New York Times review stated that the film “has much more the tone of low-grade fiction than it has of biography.” American film critic and historian Leonard Michael Maltin, author of several mainstream books on cinema, called it a “perfectly dreadful bio of the Sultan of Swat that is sugar-coated beyond recognition…” A number of others put it on their “worst movies” list.

Still, one bad film wasn’t going to tarnish the legend of Babe Ruth, which remains intact today, warts and all. And although the 1992 biopic, The Babe, was made with John Goodman in the lead role, there may yet be room for other films to come on this giant personality and how he changed the game. Certainly in the book department, Ruth is well covered. According to Leigh Montville and others at least 27 books have been written on Ruth, but that mysteries about his life still remain.

For additional stories on Babe Ruth at this website see: “Babe Ruth Days, 1947 & 1948” (covers special days honoring Ruth at Yankee Stadium and reviews his career); “Ruth at Oriole Park” (about a statue of Ruth at Baltimore’s Camden Yards, his early baseball youth, and years in Baltimore); and “Babe Ruth & Tobacco” (Ruth’s endorsements of various cigar, cigarette, and chewing tobacco products, as well as appearances at a tobacco shop in Boston). See also “Baseball Stories,” a topics page at this website with additional baseball history. Thanks for visiting – and if you like what you find here, please consider making a donation to help support this website. Thank you. – Jack Doyle

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this Website

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Date Posted: 28 August 2015
Last Update: 28 August 2015
Comments to: jdoyle@pophistorydig.com

Article Citation:
Jack Doyle, “The Babe Ruth Story: Book & Film, 1948,”
PopHistoryDig.com, August 28, 2015.

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Sources, Links & Additional Information

1910s: Young Babe Ruth pitching for the Red Sox. As a pitcher his record was 94-46, with an ERA of 2.88.
1910s: Young Babe Ruth pitching for the Red Sox. As a pitcher his record was 94-46, with an ERA of 2.88.
Aug 17th, 1948: When Babe Ruth died, he was treated like a national hero and his passing was front-page news across the country; here with The Detroit Free Press.
Aug 17th, 1948: When Babe Ruth died, he was treated like a national hero and his passing was front-page news across the country; here with The Detroit Free Press.

“Babe Ruth Homers Again; Life Film Story $100,000,” New York Times, September 13, 1946.

“Republic Planning Film on Babe Ruth,” New York Times, April 3, 1947.

“Babe Ruth Film Set; Allied Artists to Produce Movie Based on Considine Book,” New York Times, July 18, 1947.

Gladwin Hill, “Bendix Steps Up to the Plate as Babe Ruth,” New York Times, April 4, 1948.

Arthur Daley, “Sports of the Times; The Babe’s Own Story,” New York Times, April 26, 1948.

Rex Lardner, Book Reviews, “For the Baseball Lover’s Library,” New York Times, May 2, 1948.

“People Who Read and Write” (On Dutton Book Party, Ruth Book), New York Times, May 9, 1948.

“‘Babe Ruth’ Premiere Set; Film Story of Famed Bambino Opens at Astor,” New York Times, July 26,” July 8, 1948.

“Ruth Sees Premiere of Film on His Life,” New York Times, July 27, 1948.

“Babe Ruth,” Wikipedia.org.

Robert Creamer, Babe: The Legend Comes to Life, 1976.

“The Babe Ruth Story,” Turner Classic Movies.

“Bob Considine,” Wikipedia.org.

Lawrence Ritter, The Babe: The Game That Ruth Built, 1997.

Leigh Montville, The Big Bam: The Life & Times of Babe Ruth, New York: Doubleday, 2006.

Tom Bartsch, “Baseball’s Best-Sellers: An Updated List of Baseball Books that Landed on the N.Y. Times Best-Seller List,” SportsCollectorsDigest.com, October 8, 2012.

Frank Jackson, “Bombing in the Bronx: The Babe Ruth Story,” HardBallTimes.com, October 28, 2014.

Lot # 1002: “1948 First Edition of The Babe Ruth Story Signed by Babe Ruth” (starting bid – $1,500.00; Sold For – $4,740.00), 2013 Auction, Robert Edward Auctions, LLC, Watchung, NJ,.

“U.S. Mourns For ‘Babe’ Ruth, Baseball Hero,” Gloucester Citizen (England, U.K.), Tuesday 17 August 1948.

“The Babe Ruth Story” (film), Wikipedia.org.

“The Babe Ruth Story,” American Film Institute.

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“Babe Ruth & Tobacco”
1920s-1940s

This advertisement of Babe Ruth and his wife Claire, singing the praises of White Owl Cigars, appeared in the ‘L.A.Times” newspaper, Dec 1938, and likely other publications as well.
This advertisement of Babe Ruth and his wife Claire, singing the praises of White Owl Cigars, appeared in the ‘L.A.Times” newspaper, Dec 1938, and likely other publications as well.
     Shown at right is a 1938 Los Angeles Times newspaper ad for White Owl cigars.  Featured in this ad is the venerable New York Yankee baseball slugger of the 1920s, Babe Ruth, along with his wife, Claire.  This famous pair is making a joint pitch for White Owl cigars.  No, Claire didn’t smoke them, but she’s lending her approval in this ad in another way.  More on that in a moment.

     Babe Ruth by this time was retired from active play, having made his last pro- fessional appearance with the Boston Braves in May 1935.  His celebrity, how- ever, was still very much intact, and remained so for a number of years beyond his playing days.  His image and endorse- ment were sought by numerous interests, many wanting him to pitch their products directly.

     In this ad, the central message from White Owl cigars is printed in bold just beneath the photo of the happy couple:  “Mr and Mrs. Babe Ruth both agree on this Vintage Cigar.”  The ad also uses the “Happily Married” tagline above the main photo, inferring that White Owl Cigars somehow contribute to marital bliss.

Claire Ruth.
Claire Ruth.
     In the ad, both Ruth and his wife Claire provide their separate endorsements for White Owl cigars, each shown in smaller artist sketches flanking the main photo.  They are set out in respective sidebar boxes, delivering a short message — one targeted to women from Claire, and another from Babe.  First, in the left hand box, “Claire says”:

“…We’ve often been painted out as happily married.  We are, too.  I guess it’s because we get so much fun out of doing things together…discovering so many things… like how much mildness means in a cigar.  Babe says mildness comes first — and I say that from my woman’s point of view it’s both first and last.  I’m all for those cigars of his because they’re kind to kisses.”

Babe Ruth.
Babe Ruth.
Then comes the “Babe” making his endorsement:

“…We’ve had lots of fun together.  Claire knows how much I like a really mild cigar — but I’ve never told her that in addition to being mild, they’re the one cigar I can count on always tasting good too!  It always has the same grand aroma, fine flavor, and Vintage mildness.  No matter when or where I buy them, they’re always a swell smoke!”

     The text from White Owl at the bottom of the ad then continues:

“It’s something when you get a cigar that suits a man’s taste and a woman’s fancy.  But White Owls do that.  Over five billion White Owls have been smoked… a record unequaled by any other cigar in the world.  That’s a smoker’s tribute to White Owl’s mellow mildness…rich aroma.  And the ladies appreciate its scientifically proven ‘easier on the breath.’

“Year after year, White Owls have been improved… No wonder more White Owls have been smoked more than any other cigar…”

Babe Ruth selling his cigars in front of a Boston drug store & tobacco shop, February 1920.
Babe Ruth selling his cigars in front of a Boston drug store & tobacco shop, February 1920.
     By all accounts, Ruth was a regular cigar smoker, and he indulged not only in White Owls, but other tobacco products as well.  He smoked pipes and cigarettes occasionally, and also used snuff generously.  But cigars seemed to be his favorite tobacco product.  Ruth reportedly preferred the larger cigars.  “Twice he went to Cuba to bring back Havanas,” according to Baseball Hall of Fame researcher Bill Jenkinson.  There are some accounts of Ruth on his fairly active road nights,  going through four of five cigars an evening.  One teammate, pitcher Waite Hoyt remembers Ruth on the road relaxing in his hotel suite, and lighting up “a long 60-cent cigar.”

     There are any number of photos of Ruth showing him smoking at leisure, smoking in his car, even smoking while hitting a ball.   There is also a 1919 vintage photo of him sitting at a work bench rolling cigars.  In fact, during his early playing years in Boston, Ruth had invested some of his money in a small local cigar business that manufactured a “Babe Ruth” nickel cigar complete with his picture on every wrapper.  “I smoked them until I was blue in the face,” Ruth reportedly said of those cigars.  But Ruth also spent some time promoting his cigar venture, as the 1920 photo at left shows him standing on a makshift platform pitching cigars in front of a Boston cigar store.  Another photo below shows Ruth at the counter inside the store making a sale. 


Babe Ruth shown making a cigar sale at Boston tobacco shop, February 1920.
Babe Ruth shown making a cigar sale at Boston tobacco shop, February 1920.
Ruth as Pitchman

     Beyond his cigar business venture, however,  and as a result of his baseball fame, Babe Ruth was a sought-after celebrity.  He was regularly sought out to sell all manner of  commercial products — both during his playing career and for some years after, as in the White Owl cigar ad above.  Ruth also lent his name and/or image to a wide array of advertisers, and he endorsed a number of products in one way or another.  Among some of the Babe Ruth-endorsed products were: Wheaties breakfast cereal, Quaker puffed wheat cereal, baseball gloves, Spalding baseballs, Sinclair gasoline, Esso gasoline, Tydol Ethyl gasoline, Mrs. Sherlock’s Bread, Babe Ruth All-American Underwear, Ruth’s Home Run Candy, girl scout cookies, Red Rock Cola, Babe Ruth Gum, Louisville Slugger baseball bats, and other products.

Babe Ruth featured in advertisement for Old Gold cigarettes, probably from the 1920s.
Babe Ruth featured in advertisement for Old Gold cigarettes, probably from the 1920s.
     In addition to Ruth’s earlier cigar business and his ads for White Owl cigars, he also became associated with other tobacco products during his career, including Bambino Tobacco.  He did a few cigarette ads as well, even though he did not regularly smoke cigarettes.  In the undated Old Gold cigarette ad at left, probably from the 1920s, Ruth is shown swinging his bat and giving his endorsement to Old Golds in a “blindfold test.”  In the blindfold test portion of the ad, he is quoted as saying: “Old Gold’s mildness and smoothness marked it ‘right off the bat’ as the best,” signed: “Babe Ruth.” 

     In his prime-time playing years, Ruth also did advertising spots for chewing tobacco, as seen in the ad below for Pinch-Hit Chewing Tobacco.  In 1927, he appeared in the Hollywood film, “Babe Comes Home,” with actress Anna Nilsson, a film in which chewing tobacco is part of the storyline.  Ruth also lent his name and image to advertising spots for Kaywoodie pipe tobacco.

Babe Ruth image and endorsement for Pinch-Hit chewing tobacco, undated.
Babe Ruth image and endorsement for Pinch-Hit chewing tobacco, undated.
     As a young boy, by age seven or so, Ruth was already involved in drinking alcohol and chewing tobacco.  Throughout his adult years, Ruth smoked and chewed tobacco, and he had his share of alcohol, too. 

     In 1946, just before retiring from baseball, Ruth was diagnosed with nasopharyngeal carcinoma, a rare form of cancer which tends to infiltrate other organs.  The location of Ruth’s cancer was in the nasopharynx, or the upper part of the throat behind the nose.  Doctors did their best to arrest the cancer, using surgery and radiation treatments, but were not successful and so they eventually released him from the hospital in 1947.

Babe Ruth in 1945 ad for Raleigh cigarettes.
Babe Ruth in 1945 ad for Raleigh cigarettes.
     Even though Ruth’s cancer was thought to be a result of his use of chewing tobacco, cigars, and alcohol, studies have shown in recent years that other risk factors can also be associated with this particular type of cancer, and these may also have been at work in Ruth’s case.  Among those risk factors are geographic location, genetic inheritance, and certain environmental carcinogens.  Still, when Ruth died of throat cancer in August of 1948, it was believed that tobacco was a contributing if not a major factor in his death.

     Additional stories on Babe Ruth’s baseball career and his celebrity at this website can be found at, “Babe Ruth Days, 1947-1948,” and, “Ruth At Oriole Park, 1930s-2009.”  For additional stories on sports or advertising, please see those respective category pages. Thanks for visiting — and if you like what you see here, please support this website with a donation. Thank you. – Jack Doyle

Please Support
this Website

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Date Posted:  25 September 2010
Last Update:  5 March 2015
Comments to:  jdoyle@pophistorydig.com

Article Citation:
Jack Doyle, “Babe Ruth & Tobacco, 1920s-1940s,”
PopHistoryDig.com, September 25, 2010.

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Sources, Links & Additional Information

About a month after Ruth’s death in Sept 1948, “The Babe Ruth Story,” a film by Allied Artists starring William Bendix, was released to theaters. Bendix is shown above in a 1948 back-page magazine ad attired in his Babe Ruth outfit, singing the praises of Chesterfield cigarettes. It appears he is also holding a Babe Ruth-monogrammed “Louisville Slugger” baseball bat.
About a month after Ruth’s death in Sept 1948, “The Babe Ruth Story,” a film by Allied Artists starring William Bendix, was released to theaters. Bendix is shown above in a 1948 back-page magazine ad attired in his Babe Ruth outfit, singing the praises of Chesterfield cigarettes. It appears he is also holding a Babe Ruth-monogrammed “Louisville Slugger” baseball bat.
“The Babe Ruth Story,” Time, Monday, August 30, 1948.

Larry Schwartz, “Lovable Ruth Was Everyone’s Babe,” Special to ESPN.com.

Leigh Montville, The Big Bam: The Life & Times of Babe Ruth, New York: Doubleday, 2006.

“Famous People Who Have Died from Cigar-Related Disease,” The Wellness Letter, University of California at Berkeley, January 1997, Volume 13, Issue 4.

Babe Ruth: Famous People Who Have Suffered from Oral, Head, and Neck Cancer,” American Academy of Otolaryngology — Head and Neck Surgery, 2010.

Jack Doyle, “Babe Ruth Days,1947 & 1948,” PopHistoryDig.com, April 17, 2008.

Jack Doyle, “Ruth at Oriole Park, 1930s-2009,” PopHistoryDig.com, March 29, 2009.

The Babe Ruth Birthplace and Museum, Baltimore, Maryland.

Kenneth Shouler, “The King of Swings: Babe Ruth Revolutionized Baseball While Indulging a Passion for Wine, Women and Cigars,” CigarAfici- onado.com.

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