Nike’s “Revolution” Ad
Note: This short video of the Nike “Revolution” ad of 1987-1988
– featuring the Beatles’ 1968 song by that name — was purposely
crafted by its producers to have the look of a grainy black-and-white
home movie. The ad was shot with a Super 8 camera, and its collage
of sports shots fit well with the hard-driving music. Its producers
said they wanted the look of a “a kind of radical sports documentary,”
and in 1987-88, it likely had that effect. It shows a few quick clips
of pros in action — including John McEnroe and Michael Jordan —
and also lots of amateurs doing their own sports things; from joggers
and tennis players to toddlers, rope skippers, and air guitarists.
Madison Avenue folk at the time thought it a coup for Nike to have
had the Beatles’ original music — called “very, very powerful” by one.
The original source for this video is found at YouTube.
Date Posted: 12 November 2008
Last Update: 12 November 2008
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